Founded in 2002 with a single store in Romania, today, we continue to grow steadily.

We know you want the best for your little ones so we’re here to offer you top quality products at fabulous value for your money.

Our Vision and Mission
To be the number one children’s store that provides exceptional value and a great shopping experience for moms and kids.

Our Values 
–    Passion for excellence
–    Integrity in everything we do
–    Empowering people to strive and deliver
–    Adapting to changing market and consumer needs